We're building a new kind of clothing brand.
The fashion industry needs to change. Customers have no connection with how clothes are made. This disconnect means exploitative sourcing practices are the norm.
It doesn't have to be like this. Our world is full with skilled artisans and craftsman. There are still people who work with love and care. Clothes can be made beautifully.
NFTs allow us to weave stories in entirely new ways. A garments sourcing information can be stored on-chain. Documents of every kind immutably recording the story of our clothing's creation.
Following this thread we realised that everything we do as brand can be stored on-chain. The media that we create to tell our story minted as NFTs and owned by our customers.
Our first NFT series. The story of our first sourcing trip in India. Who we are and where we're going.Origins 001